As yet, with my group of 18-20 month old toddlers, this isn't a favourite. They don't seem to be able to take in the illustrations like they usually do, and haven't expressed much curiosity. It is winter here now, and at least one of them understands what a snowman is, but they just haven't gravitated towards this story yet.
Perhaps the problem is more the way I read it! And maybe it's something else.
eBook Frosty the Snowman