The New PR

PDF-file by John Friedman

The New PR PDF ebook download Award-winning communications professional with a background in sustainability and CSR offers five proven keys to meet today’s changing communication needs by replacing ‘spin’ with transparency and unlocking the full potential of your sustainability program.

Because of the strong and increasing importance that employees, customers, clients and communities place on the environmental, social and economic impacts an organization has, many of the duties traditionally assigned to company’s communications departments to build internal buy-in (organizational culture and employee engagement) and reputational capital (external, community and public relations) can best be accomplished by maximizing the effective development, implementation, management and communication of CSR efforts across a company.

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