The first chapter lays out basic theoretical and methodological issues in behavioralism (e.g., the use of statistics and survey research). Chapter 2 examines the social matrix (roles and groups); Chapter 3 considers the cultural context of political behavior (e.g., political culture). Chapter 4 lays out "the personal basis" (e.g., the linkage between psychology and politics). Finally, some dilemmas in the behavioral approach.
The war between behavioralists and traditionalists in political science is largely of historical interest only these days (although the battle continues in some outposts of academe). But this book has historical value for its argument on behalf of this approach.
eBook The behavioral persuasion in politics