Policy and Marketing Strategies for Digital Media

PDF-file by Robert G. Picard

Policy and Marketing Strategies for Digital Media PDF ebook download With digital media becoming ever more prevalent, it is essential to study policy and marketing strategies tailored to this new development. In this volume, contributors examine government policy for a range of media, including digital television, IPTV, mobile TV, and OTT TV. They also address marketing strategies that can harness the unique nature of digital media's innovation, production design, and accessibility.

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