A is for Anxiety, which is experiencing failure in advance. Tell yourself enough vivid stories about the worst possible outcome of your work and you’ll soon come to believe them. Worry is not preparation, and anxiety doesn’t make you better.
C is for Commitment, which takes you from “That’s a fine idea” to “It’s done.” Commitment is risky, because if you fail, it’s on you. On the other hand, without commitment, you will fail, because art unshipped isn’t art.
F is for Feedback, which can be either a crutch or a weapon. Use feedback to make your work smaller, safer and more likely to please everyone (and fail in the long run). Or use it as a lever, to further push you to embrace what you fear (and what you’re capable of).
V is for Vulnerable, the only way we can feel when we truly share the art we’ve made. When we connect, we shift all the power and make ourselves naked in front of the person we’ve given the gift of our art to. We have no excuses, no manual to point to, no standard operating procedures to protect us. This is unlike any previous Godin book and makes a great gift, both for loyal fans and those who’ve never read him before. It will take you just a few minutes to read, but it will get under your skin. And you might find yourself handing copies to colleagues and friends.
eBook V is for Vulnerable