Market Orientation and Service Firm Performance - A Research Agenda. European Journal of Marketing, Volume 36, Issue 9/10

PDF-file by Brendan J. Gray

Market Orientation and Service Firm Performance - A Research Agenda. European Journal of Marketing, Volume 36, Issue 9/10 PDF ebook download Six theoretical and research papers: from identifying ASP business models to cross-national perspectives on outsourcing practice. They offer preliminary insights into application outsourcing.

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